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You’ve seen the big media outlets write stories about it, you’ve seen bloggers give their voice to it and you’ve seen the social networks catch rum fever–it’s now time to officially launch Kenny Chesney’s new rum brand, Blue Chair Bay Rum.

Just like a big movie premiere, Blue Chair Bay Rum is throwing a special launch party. This coming Sunday in Orlando, Kenny Chesney is hosting a private poolside party to officially launch his new rum brand. Some how yours truly got an invite, so hopefully I’ll be able to take a few photos and share them with you Castaways.

The launch party will feature specialty crafted Blue Chair Bay Rum cocktails from Master Mixologist Jonathan Pogash. I just looked over the official Blue Chair Bay cocktails and the Cinnamon Sun and Wet Money have my name written all over them. Pogash will use the Blue Chair Bay White, Coconut and Coconut Spiced rums along with select mixers to create what I’m sure will be pure Caribbean paradise in a glass.

Here’s the latest 30 second spot showing off the rum and the reasons behind it.

You won’t have to wait long to get your hands on Kenny’s new rum. Blue Chair Bay Rum is coming to liquor stores and fine establishments in 30 states beginning in May. Be sure to ask your local liquor store to see if they are going to stock it.

I’m looking forward to this weekend’s Blue Chair Bay Rum launch party and giving you guys the juicy details. Be sure to follow me on Twitter and the RumShopRyan Facebook page for live updates (if allowable) from the private event. Stay tuned Sunday afternoon!

Cheers Castaways!


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About the Author: RumShopRyan

Just a salty pirate looking to explore and document the wonders of the Caribbean. Professional blogger, rum judge, consultant, marketer, and consumer of blue water beauty. To learn more, visit our About Us Page.