Blue Chair Bay Rum is inviting its growing legions of surf-loving fans to ditch Black Friday shopping mania and think beachy thoughts instead. Through a ‘Blue Friday’ contest launching today on the brand’s Facebook page, two lucky fans and up to two of their flip flop-clad friends will hit their beach of choice for three days of laid back fun. Winners will be announced on November 29, this year’s Black Friday.
Anyone age 21 and older is invited to visit the Blue Chair Bay Facebook page, and enter by stuffing a virtual beach bag full of hats, shades, beach balls and other kick-back essentials. Costa sunglasses and other daily prizes will be up for grabs, with two lucky beach lovers nabbing the ultimate, toes-in-sand way to stretch their summers.
Blue Chair Bay’s three premium rum flavors – White, Coconut and Coconut Spice – celebrate the anytime, anywhere spirit of the islands. Each is 100% beach made and mellowed in casks at one of the oldest, most storied distilleries in the Caribbean, which is literally one hundred yards from the beach. The brand, introduced in May, quickly struck a chord with critics and rum-lovers alike, and is on track to be one of the five fastest growing new spirits launches by a new company in the history of liquor.
“Blue Chair Bay is an invitation to kick back, get that toes-in-the-sand feeling, and let the day gently slip into the sunset,” said Blue Chair Bay’s CEO, Mark Montgomery. “Blue Friday embodies that spirit and gives people permission to turn a high-octane day like Black Friday into an occasion to just sit back and chill.”
Full details and official rules are available on the Blue Chair Bay Facebook page. To learn more about Blue Chair Bay Rum and browse a full list of beach-anytime cocktail recipes, please visit www.bluechairbayrum.com, www.facebook.com/bluechairbayrum and www.twitter.com/bluechairbayrum.
About Blue Chair Bay Rum
Blue Chair Bay Rum is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multi-platinum singer-songwriter’s Kenny Chesney’s love of the island lifestyle. Each of Blue Chair Bay Rum’s three varieties, White, Coconut and Coconut Spiced, is 100% beach-made and mellowed in casks at one of the oldest, most respected distilleries in the Caribbean. Blue Chair Bay Rum is available in 750ml and 1.75L bottles, imported from Barbados and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut & Coconut Spiced Rum, 26.5% ABV. Please enjoy Blue Chair Bay Rum responsibly.
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