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What do you think of when you think of Jamaica? Is it the white-sand beaches or the savory jerk chicken, maybe it’s the smooth reggae beats or misty Blue Mountains. Those are all Jamaican signatures, but you can’t think of Jamaica without thinking about rum.

And when you think about Jamaican rum, you think about Appleton Estate.

I saw the below video shared last week on, and after watching it once I knew two things were going to happen. One was that I was going to enjoy an Appleton on the rock that evening, and two was that I was going to share it with all you Castaways.

It may be just a marketing video but it’s one of the best I’ve seen. It makes you feel the spirit of island, its people, its culture. It shows you how passionate and proud the people are about their rum. And that passion is contagious.

Give this short video a watch and tell me you don’t want a glass of Appleton Estate right now.

What do you think, want to meet me in Negril for a rum?



P.S. – Leaving soon? These recommended links below will help you save money and book your trip:

We use all the companies listed here or on the resource page. By booking through these links, the small commission we earn helps us bring you more Caribbean content so that you can save money and have a better island vacation. Crystal and I greatly appreciate any support!

About the Author: RumShopRyan

Just a salty pirate looking to explore and document the wonders of the Caribbean. Professional blogger, rum judge, consultant, marketer, and consumer of blue water beauty. To learn more, visit our About Us Page.